Information, Education and Communication is the engine and the backbone of the entire National AIDS Control Programme. Its high time we realize the importance of IEC that it is not merely a component but a process without which the each and every component will come to a stand still.

IEC embrace within its ambit not just material development but requires synthesis of Mass Media, IPC, Social mobilization and advocacy and community participation that all has to go hand in hand.

Thus IEC has to be component specific, issue specific and catering to the needs of each and every target population perfectly blended with each and every component of National AIDS Control Programme.